About Us
Mithdi - An Indian tradition
At Mithdi, we do more than just sell sweets — we tell stories of India’s rich heritage, timeless traditions, and diverse cultures through every bite.
Born from the belief that flavor is the most heartfelt form of expression, Mithdi is a premium Indian sweets brand with a mission to bring the authentic taste of India to the world. Each sweet we craft is a tribute to centuries-old recipes, regional traditions, and the joy of Indian festivals.
From the delicate richness of Kaju Katli to the rustic charm of Besan Ladoo, every creation at Mithdi is made with love, purity, and unmatched craftsmanship. We take pride in sourcing the finest ingredients and blending them with modern hygiene standards — while staying rooted in the essence of Indian mithaas (sweetness).
But Mithdi is more than flavor — it’s a movement. Through our sweets, we spread the spirit of Indian unity in diversity, showcasing cultural stories, rituals, and festive sentiments across regions and generations. Whether it’s a wedding in New York, Diwali in London, or a gift across borders, Mithdi carries with it the soul of India.
Join us in celebrating Indian tradition, one sweet at a time.
Meet Our Founder
Mithdi is not just a sweets shop — it's a dream shaped by passion, culture, and a young visionary.
Founded by Krish Chovatiya, a 20-year-old entrepreneur with deep roots in Gujarat's rich culinary traditions, Mithdi is a celebration of authentic Indian sweets reimagined for the modern taste. At an age when most are still figuring out their path, Krish boldly stepped into the world of business with one goal — to bring the essence of traditional mithai to every corner of India and beyond, without compromising on purity, quality, or creativity.
Driven by a deep respect for heritage and a futuristic mindset, Krish believes that every sweet tells a story — of festivals, families, and flavors passed down through generations. Mithdi isn’t just a brand; it's a movement to revive and elevate Indian mithai to global recognition, using premium ingredients, elegant packaging, and heartfelt service.
Whether it's a festive gift or a daily indulgence, Mithdi stands for handcrafted excellence, youthful energy, and a love for sweetness that unites all.
Join us in this journey as we continue to make the world a little sweeter — one bite at a time.
Our Vision
To deliver products of unparalleled quality that exceed customer expectations, while bringing the rich heritage, diversity, and culture of India to the international stage — building a truly global brand.
Our Core Values
Serve with integrity, warmth, and dedication rooted in Indian hospitality
Maintain an uncompromising standard of taste, inspired by traditional recipes and cultural richness
Promise premium packaging that ensures freshness, prevents spoilage, and reflects our brand excellence
Offer unmatched freshness, quality, and authenticity in every product, celebrating India’s culinary legacy
Our Mission
A faithful commitment to sustainability, innovation, and impeccable customer service, while proudly promoting Indian traditions and craftsmanship — creating a global identity for our brand and products.
⭐ Trusted by 25000+ Happy Customers
Real Google Reviews from customers who love Mithdi
"A true gem for sweet lovers! Every bite was a burst of pure flavor, with fresh ingredients and impeccable quality. The staff were friendly and knowledgeable, and the selection of traditional and innovative sweets was simply outstanding. Highly recommend this sweet shop for a delightful treat."
— HARDIK GHORI"I have been eating this sweet for two years but it really tastes the same. These people haven't changed their taste yet. Always too good. And their service is also very good. Whenever you go, they test new items and then take reviews, and if the item is not good, they change it. I really like this. And I like it very much."
— Priya Patel"Absolutely delightful experience This sweet shop offers an amazing variety of fresh, delicious sweets. The staff is friendly and helpful, and the shop is always clean and well-organized. Highly recommend ✨"
— Bhargav Nasit"Absolutely love this sweet shop! The sweets are always fresh, authentic, and bursting with flavor. From traditional favorites like kaju katli and rasgulla to their unique seasonal specials, everything is top-notch. The staff is polite, the packaging is neat, and the cleanliness of the shop is commendable. Highly recommended for anyone who wants a true taste of quality Indian sweets!"
— Kishankumar Tejani"Mithdi Ras Madhuri Sweets truly lives up to its name! The sweets here are absolutely superb — fresh, delicious, and full of authentic flavor. Every item we tried was perfectly made, especially their traditional mithai which had a homemade touch. The quality and hygiene are top-notch, and the staff is polite and welcoming. Whether it's for festivals, celebrations, or just a sweet craving, this place never disappoints. Highly recommended for all sweet lovers!"
— Uttam Patel (UB & Company)Swad Aisa Ki Man Ko Bha Jai
